It's going to have ample opportunity to see if that approach will work elsewhere.
San Francisco is the home of Uber, where Travis Kalanick founded the company in 2010.
Between April 1 and June 30, 1,144 out of 1,715 citations for illegally driving in transit-only lanes were issued to Uber and Lyft drivers. Yet on closer examination, the "advantages" of being an Uber driver are superficial.
Last month, Inspector Neil Billany, from the Metropolitan Police's taxi and private hire team, suggested Uber was putting reputation concerns ahead of public safety.
Experts from the Faculty of Management at Cass comment on the latest hit to Uber's business.
Chief executive Dara Khosrowshahi said he accepted that Uber had "got things wrong" and was launching its appeal "with the knowledge that we must also change".
James, a driver since 2013, expressed the struggles she faced owning a taxi service.
The company's accelerating driver drop off rate is partially due to increased competition from companies like Lyft.
"The status quo is not working", Herrera said in a July 21 statement. "But convenience for some can not trump the rights of every San Francisco resident and visitor".
Uber said: "We intend to challenge this in the courts to defend the livelihoods of drivers & the consumer choice of millions of Londoners who use Uber.Uber drivers in London pass the same DBS background checks as other private hire services - see their name, photo & TfL license number in-app".
"I am very surprised that a big company, a big multinational like Uber, can't find a way to use its application to train its drivers", the transport minister said at a news conference in Quebec City. That would add a new regulatory burden on those companies, putting their costs more in line with traditional taxi companies.
Transport for London's (TfL) decision was a significant blow for the company, with Londoners reportedly making up 5% of its worldwide base of regular users.
Conflict has flared elsewhere.
Joseph works as an IT security consultant in Silicon Valley, but as he only reports to the office twice a week, he drives an Uber on his free time. An online petition this week demanding a reversal of the licensing decision has garnered over 800,000 signatures.
However, Tom Elvidge, London's Uber general manager, said TfL's decision shows the capital is closed to new ideas.
"Uber is a great concept, and certainly has provided much welcome technological innovation in the taxi industry, with lots of value created for consumers mostly through its excellent app interface".
How are Londoners meant to get around?!